Photography
AWS — India Businesses
Lifestyle shoot for AWS India — young professionals ordering food, making payments, and using tech in cafes and outdoor spaces. Real transactions, natural settings.
Client
Amazon Web Services
Deliverables
Lifestyle Photography, Business & Transactions Campaign
Usage
Brand Campaign, Digital Marketing
Year
2022
Outcome
Full campaign delivered across indoor and outdoor transaction scenarios in a single day
The brief
AWS needed images showing how technology fits into everyday business transactions in India. The brief covered ordering food from an iPad menu, contactless and digital payments, using devices at cafe tables and outdoor settings. Similar models to the previous shoot — young Indian professionals, ages 22–35, mix of male and female. Natural and candid, no stiff corporate poses.
The approach
We shot across outdoor cafe terraces and indoor coffee shop settings to get both the ambient outdoor light and the warm interior tones. Scenes were built around real interactions — someone handing over a phone to pay, a group ordering from a tablet, a solo shot checking a receipt. Nothing was over-staged; the tech had to feel like a natural part of the moment.
Selected visuals
How these visuals were used
The assets were designed for use in brand campaign, digital marketing. Distribution and campaign execution were handled by the client's internal team.