Photography
AWS — People & Technology
Lifestyle shoot for AWS India — young professionals on the street, in rickshaws, and in coffee shops. Real locations, natural light, no studio feel.
Client
Amazon Web Services
Deliverables
Lifestyle Photography, Tech Campaign
Usage
Brand Campaign, Digital Marketing
Year
2022
Outcome
Full campaign delivered across outdoor and indoor locations in a single day
The brief
AWS needed lifestyle images showing young Indian professionals aged 22–35 using technology in everyday settings. The brief called for outdoor street shots, local transport like auto-rickshaws, and indoor coffee shop scenes. Mix of male and female models, max 2 people per frame. Happy, natural expressions — nothing posed or corporate.
The approach
We shot entirely on location using natural light. Street and transport scenes were captured during golden hour for warm, flattering light. The coffee shop gave us the indoor variety the client needed without losing the natural feel. Keeping it to 1–2 people per shot kept the focus on the person and their relationship with the device.
Selected visuals
How these visuals were used
The assets were designed for use in brand campaign, digital marketing. Distribution and campaign execution were handled by the client's internal team.