Photography
Blackrock
Lifestyle campaign for Blackrock APAC — young individuals and groups shot across campus environments and coloured backdrops in under 2 hours.
Client
Blackrock, Inc.
Deliverables
Lifestyle Photography, Individual & Group Portraits
Usage
Marketing Campaign
Year
2024
Outcome
Full campaign delivered, multiple outfits and locations in 2 hours
The brief
Blackrock APAC needed a lifestyle shoot featuring young college-age talent — individual and group shots across plain, textured, and green single-colour backdrops as well as outdoor campus environments. Boys and girls, relaxed and candid. The campaign was aimed at a younger demographic; final usage was not disclosed but intended for marketing.
The approach
The shoot was engineered for speed without sacrificing variety. We planned outfit changes and location moves in advance so transitions were seamless on the day. Every setup — backdrop colour, outdoor light, group configuration — was locked before talent arrived. The full brief was delivered in 2 hours.
Selected visuals
How these visuals were used
The assets were designed for use in marketing campaign. Distribution and campaign execution were handled by the client's internal team.