Photography
Coursera — Campus APAC
On-campus shoot for Coursera APAC — college students learning, collaborating, and working on projects. Group and individual portraits, all shot on location.
Client
Coursera
Deliverables
Lifestyle Photography, Campus Portraits
Usage
Brand Campaign, Digital Marketing
Year
2023
Outcome
Full campaign delivered across group and individual scenarios in a single day
The brief
Coursera needed lifestyle images for their Coursera for Campus product across APAC. The brief called for young college students aged 20–25 — group shots of students learning and discussing both in and out of class, casual project work, and individual portraits of each model. The tone had to feel energetic and real, not staged or corporate.
The approach
We shot entirely on a college campus to keep the setting authentic. Group scenes were built around natural student interactions — working together on laptops, talking through ideas, sitting in and around classrooms. Individual portraits were shot between group setups to keep the energy up. Natural light throughout.
Selected visuals
How these visuals were used
The assets were designed for use in brand campaign, digital marketing. Distribution and campaign execution were handled by the client's internal team.