Photography
DOT — Let's Go Digital
Outdoor lifestyle shoot for DOT's APAC digital campaign — young professionals using laptops and phones, solo and in groups, across open urban spaces.
Client
DOT
Deliverables
Lifestyle Photography, Digital Campaign
Usage
APAC Marketing Campaign
Year
2023
Outcome
Full campaign delivered for APAC digital marketing rollout
The brief
DOT needed lifestyle images for their Let's Go Digital campaign targeting APAC markets. Young models, ages 22–35, shot outdoors using laptops and phones — solo shots, pairs, and small groups. The brief required: real settings, natural light, approachable and energetic.
The approach
We shot across outdoor urban settings — open plazas, cafe terraces, and walkways — using natural light throughout. Solo shots captured focused, productive moments; group shots showed easy collaboration and conversation. The wide outdoor backgrounds gave the campaign a modern, aspirational feel without looking corporate.
Selected visuals
How these visuals were used
The assets were designed for use in apac marketing campaign. Distribution and campaign execution were handled by the client's internal team.