Photography
HSBC — Objects on Red
Still life series for HSBC — everyday objects shot on signature red, each chosen to quietly speak to themes of finance, strategy, and planning.
Client
HSBC
Deliverables
Still Life Photography
Usage
Brand Campaign, Marketing Materials
Year
2024
Outcome
Full still life series delivered in a single studio session
The brief
HSBC gave creative freedom on object selection — the only requirement was that the shots lived on their signature red background and connected to themes of finance, strategy, and everyday decision-making. No literal money shots. They wanted something that felt considered and a little unexpected.
The approach
We curated objects that each carried a quiet meaning — a chess board for strategy, a key for access and opportunity, a notebook for planning, an egg for savings and growth, a walnut for complexity under a tough exterior. Studio lit with simple, clean light. The red background does the heavy lifting; the lighting just had to stay natural and shadow-soft so nothing competed with the objects.
Selected visuals
How these visuals were used
The assets were designed for use in brand campaign, marketing materials. Distribution and campaign execution were handled by the client's internal team.