Photography
Permagard
Product launch photography for a vehicle care brand — paint protectors and cleaning products shot on pure black and white backgrounds, lit in-camera with zero light spill.
Client
Permagard
Deliverables
Product Photography, E-commerce Images, Launch Campaign Visuals
Usage
E-commerce, Distributor Catalog, Brand Marketing
Year
2021
Outcome
Complete product image library delivered for India launch — used across e-commerce listings, distributor materials, and brand channels.
The brief
Permagard needed a full product library for their India launch in 2021. The range covered vehicle paint protectors and car cleaning products. They wanted clean, premium images on both black and white backgrounds — precise studio shots where the product is the only thing in the frame. The key requirement: pure backgrounds with no light spill, so every image could drop straight into any marketing material without retouching.
The approach
The technical challenge was keeping the backgrounds completely clean — especially the black — while still lighting the products well. This was solved entirely in-camera through lighting placement and flagging, not in post. For the black background shots, lights were carefully positioned and flagged so no light reached the backdrop at all. For white, the background was lit separately and balanced against the product light to give a pure, even white. Every product in the range was shot on both backgrounds, giving the brand maximum flexibility for how they use the images.
Selected visuals
How these visuals were used
The assets were designed for use in e-commerce, distributor catalog, brand marketing. Distribution and campaign execution were handled by the client's internal team.