Video Production
Coolberg
High-speed liquid and motion film for the launch of Coolberg Mint, shot with a probe lens and custom rigs.
Client
Coolberg
Deliverables
Hero Launch Film, Ad Cutdowns
Usage
Launch Campaign, Meta Ads, YouTube
Year
2022
Outcome
Used across launch campaign and 3 ad formats
The brief
Coolberg needed a hero launch film for their new Mint variant — something that could anchor their digital campaign and communicate the product's sensory appeal without relying on copy. The film had to feel premium and stand apart from typical beverage ads in the Indian market.
The approach
The shoot was built around visual engineering. We used a speciality probe lens and custom camera rigs to capture liquid flows, carbonation, and pour sequences that are impossible with standard setups. Multiple bottles were prepped and rigged for each sequence to achieve the precise motion needed. Every shot is an engineering decision as much as a creative one.
How this film was used
The film was designed for use across launch campaign, meta ads, youtube. Distribution and campaign execution were handled by the client's internal team.