Video Production
DangeeDums
Launch film for DangeeDums — almonds fly up into frame, get coated in a cascade of liquid chocolate, and fall back into the bottle. Built shot by shot with motion rigs. Every coating moment cleaned up and perfected in VFX.
Client
DangeeDums
Deliverables
Launch Film, Social Ad Cutdowns
Usage
Online Ads, Instagram, Social Media
Year
2022
Outcome
Deployed across online ads and social media for launch
The brief
DangeeDums needed a launch film for their almond coated chocolates that could run on online ads and social media. The product is sold in bottles and the film had to show the product in an exciting, craveable way — no talking heads, just the chocolate doing the work.
The approach
The film was built entirely around motion and product drama. We rigged shots to show almonds flying up toward the camera, getting coated in chocolate mid-air, and falling back into the bottle. Close-up footage of the chocolate pour and coating process was captured with motion rigs to get precise, repeatable movement. VFX was used in post to clean up the rig work and enhance the motion, leaving only the product and its movement on screen.
How this film was used
The film was designed for use across online ads, instagram, social media. Distribution and campaign execution were handled by the client's internal team.