Video Production
KitKat Crunch
Suspended product launch film for KitKat Crunch — shot with a probe lens, every bar and piece floating mid-air using invisible fishing lines, erased in post.
Client
Nestlé
Deliverables
Launch Film, Social Cutdowns
Usage
Instagram Reels, YouTube, Launch Campaign
Year
2023
Outcome
Deployed across launch campaign on social media
The brief
Nestlé needed a launch film for KitKat Crunch targeted at a young, gaming-obsessed audience. The creative had to feel fresh and playful — product-forward but with enough energy to stop a thumb mid-scroll. No talking heads, no voiceover, just the product as hero.
The approach
Every KitKat bar and gaming controller was rigged with fishing lines and suspended in frame to create the illusion of zero-gravity product shots. A probe lens let us push deep into the product for macro detail shots that feel cinematic. The real craft was in the edit: every visible line was frame-by-frame removed in post, leaving only the floating product.
How this film was used
The film was designed for use across instagram reels, youtube, launch campaign. Distribution and campaign execution were handled by the client's internal team.