Video Production
Star and Daisy
Cinematic launch film proving that even a child can assemble and use this sit-stand desk.
Client
Furniture Brand
Deliverables
Brand Launch Film
Usage
Instagram Reels, YouTube, Launch Campaign
Year
2025
Outcome
Deployed across Instagram Reels and YouTube
The brief
The brand needed a launch film for their sit-stand table that communicated the product's core promise — effortless assembly — without a single word of voiceover. The film had to work for social distribution and be immediately engaging on a cold scroll.
The approach
We cast a child model as the hero of the film and let the assembly process unfold cinematically — slow motion detail shots, deliberate pacing, and clean product reveals. The choice of a child made the 'anyone can do this' message visceral rather than stated. Every frame was composed to work as a standalone still for ads.
More from this project
How this film was used
The film was designed for use across instagram reels, youtube, launch campaign. Distribution and campaign execution were handled by the client's internal team.